Hi everyone. I know this reading is dense. Here are some questions to guide you through. Please be prepared to discuss them on Monday. And please don’t be frustrated. Once we get some of these complex ideas down we will be moving on to the fun part—enjoying and critiquing radical media products!
1. What does Gitlin mean by ideology and by the statement “the mass media have become core systems for the distribution of ideology”.
2. What does he mean by the statement “Just as people as workers have no voice in what they make, how they make it, or how the product is distributed or used, so do people as producers of meaning have no voice in what the media make of what they say or do, or the context within which the media frame their activities.”
3. What happens when political movements rely on mass media?
4. What is a media frame? And what were some of the frames used in coverage of SDS described in the chapter Preliminaries?
5. According to Gans, what accounts for prevailing frames?
6. How do standard frames shape coverage of insurgent movements?
7. What is the difference between alternate and oppositional?
8. What do salaries and vacation spot preferences of journalists have to do with hegemony?
9. What are some of the prevailing news standards that dictate how news is covered?
10. What does this mean: “Through the everyday workings of journalism, large-scale social conflict is imported into the news institution and reproduced there: reproduced, however, in terms derived from dominant ideology. Discrepant statements about reality are acknowledged—but muffled, softened, blurred, fragmented, domesticated at the same time.”
11. How do political crises influence hegemonic journalistic routines? Think of a contemporary example?
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